Ms Fiedler, as Head of Communications and Marketing you have been closely involved in the QUNDIS brand relaunch. Why was the makeover necessary? 

Claudia Fiedler: The first idea that springs to mind is that a company primarily does a brand relaunch to improve its position on the market. And there is, of course, something to be said for this. In our case, however, it was the requirements of our customers that were the main focus.

What are these requirements?

Volker Eck: The demands on companies in the metering and energy industry have increased significantly in recent years. Of course, the basic principle still applies that they must, above all, be commercially successful on the market. To achieve this, they increasingly need to be one thing: digital. And the issue of sustainability is no longer a marginal one either, but is increasingly becoming part of everyday business. This raises a number of questions: what solutions will make my processes more efficient and open up new business opportunities for me? What systems and devices will help me to consistently advance the digitalisation of my business and make me more successful? How can I help my customers to fulfil their legal obligations and reduce our carbon footprint? 

How can a brand relaunch help answer these questions?

Claudia Fiedler: Our customers need solutions they can rely on. They need and deserve a partner who understands the challenges they face and helps them to overcome these challenges with expertise, empathy and pragmatism. We are sure that we are the ideal partner in this respect. That’s why we also have a special responsibility to reach as many companies as possible with our solutions and to support them in their transformation towards greater efficiency and sustainability. So for us, the brand relaunch is less about our own image and more about becoming more visible, and thus meeting our own expectations and those of our customers.