“Your way forward” – the Background Details of the QUNDIS Brand Relaunch

05/30/2024 Specialist articlesInside QUNDIS

With the redesign of its website on 19 March 2024, QUNDIS officially completed its national brand relaunch. We met with Volker Eck, Managing Director, and Claudia Fiedler, Head of Marketing & Communication at QUNDIS, and asked them about the background to the relaunch. In the interview they explain what is behind the claim “Your way forward”, what advantages the relaunch offers customers, and how QUNDIS intends to engage with them even more effectively in the future.

Ms Fiedler, as Head of Communications and Marketing you have been closely involved in the QUNDIS brand relaunch. Why was the makeover necessary?

Claudia Fiedler: The first idea that springs to mind is that a company primarily does a brand relaunch to improve its position on the market. And there is, of course, something to be said for this. In our case, however, it was the requirements of our customers that were the main focus.

What are these requirements?

Volker Eck: The demands on companies in the metering and energy industry have increased significantly in recent years. Of course, the basic principle still applies that they must, above all, be commercially successful on the market. To achieve this, they increasingly need to be one thing: digital. And the issue of sustainability is no longer a marginal one either, but is increasingly becoming part of everyday business. This raises a number of questions: what solutions will make my processes more efficient and open up new business opportunities for me? What systems and devices will help me to consistently advance the digitalisation of my business and make me more successful? How can I help my customers to fulfil their legal obligations and reduce our carbon footprint?

How can a brand relaunch help answer these questions?

Claudia Fiedler: Our customers need solutions they can rely on. They need and deserve a partner who understands the challenges they face and helps them to overcome these challenges with expertise, empathy and pragmatism. We are sure that we are the ideal partner in this respect. That’s why we also have a special responsibility to reach as many companies as possible with our solutions and to support them in their transformation towards greater efficiency and sustainability. So for us, the brand relaunch is less about our own image and more about becoming more visible, and thus meeting our own expectations and those of our customers.

The new QUNDIS claim is “Your way forward”. What is behind this message?

Volker Eck: The challenges our customers face don’t simply occur in a vacuum. They are the result of a transformation that is affecting our industry as a whole and is also being driven by new legal requirements. Many of our customers are tackling these changes head on. This is how they plan to continue to be successful on the market and avoid falling behind. In today’s world, digital comes first. From a financial point of view, companies simply can no longer afford to work with analogue processes, because it costs them time, money and manpower. A solution like digital remote readouts is therefore a huge benefit, especially since qualified employees are currently difficult to find. And sustainability is not an end in itself either. The driving force behind this is the overarching goal of driving forward the energy transition and minimising our collective CO2 emissions – all in order to build an economy that does not place an undue burden on our planet and as a result deprives us of our collective livelihoods.

Claudia Fiedler: At first glance, these scenarios may appear challenging. And having to change is, of course, always a risk for companies, even if there are good reasons for doing so. With our new claim, we want to start by empowering our customers and focusing on the opportunities that change offers them. Because it's also true that just because the challenges are big doesn't mean we can't overcome them and be successful. The future is not set in stone – in fact we know exactly what a successful future could look like. We would like to invite our customers to join us in this change of perspective – and, of course, to accompany them on the way forward. Our claim is therefore also an invitation for them to join us in moving ahead into the future.

What vision of the future does QUNDIS offer its customers?

Volker Eck: We believe that our solutions will help our customers to become stronger in tomorrow's economy, because the future is sustainable. It is digital. And it will be lucrative for our customers. Our systems create transparency in consumption recording and help to reduce operational CO2 emissions. With our new radio-operated system and software solutions, we not only make metering data collection and processing easier and more reliable, but also take our customers to a whole new level. This pays off by increasing efficiency and reducing costs. Managing more metering devices with fewer personnel is not a dream, but something that can actually be achieved with us.

How does the company intend to approach and impress its customers in the future?

Claudia Fiedler: On the one hand, we provide our customers with some highly attractive offers at the content level: with QUNDIS, they move up from pure metering to metering management. With our modern plug'n play solution they can not only fulfil all their legal requirements, but also become significantly more efficient and sustainable.

Volker Eck: At the same time, we are committed to a professional, empathy-based approach. As strong partners we are closer to our customers than others and give them the assurance that their investment in the future will pay off. This also means that we communicate with them on an equal footing and understand their requirements. We act in a committed and reliable manner, and we are approachable and trustworthy in direct contact with our customers. In this way, we enable them to actively shape their own future with the help of our expertise.

Ms Fiedler, Mr Eck, thank you for talking to us.

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